Ahead of a European Council meeting on innovation, Green 10, a coalition of the ten largest environmental organisations working at the European level, called on the Presidents of the three main EU institutions to promote sustainable innovation. Noting that certain companies who masquerade as innovators are actually seeking to block policies that challenge the status quo and deliver on sustainable innovation. The letter continues to stress the needs for a wider concept of innovation, the stimulating role of public policies and the importance of the precautionary principle.